Welcome!

On the next pages you’ll discover samples of my Meta ​Ad creative and copy, plus the results of those ads. To ​note: I was working with relatively small ad budgets.

Before crafting the messaging and ad creative / ​strategy, I research the target audience, do ​competitor research, and devise creatives that will ​capture the attention of scrollers

Maximizing Traffic and Reach

The goal was to reach a new audience in the EU ​and drive traffic from the audience that would ​connect with my client’s offer / service

A/B Testing Creative & ​Promoting 2for1 Ticket Sales

The goal was to test a new creative with a ​‘negative’ hook - this won against the control and ​informed our ad strategy moving forward

Sell Out Show Promo

The goal was to sell tickets and maximize landing ​page views - the creative proved to be very sucessful ​for the sell out show

State of Origin Promo

The goal was to bring in customers and get bookings ​for State of Origin night with steak promo - the video ​creative was very successful, however we were unable ​to track direct bookings from this ad. The restaurant ​was booked out that night with a waitlist.